- Science Says
- Posts
- The advantage of suggestive brand names
The advantage of suggestive brand names
People were more than twice as likely to recall a product’s benefit when the brand name suggested the benefit.
Thomas McKinlay
October 01, 2024
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Subscribe to PlatformWhat you get as a Platform member:
- Access all insights: Hundreds of insights (and growing)
- Case studies: Get science-based answers to marketing challenges
- Exclusive playbooks and discounts on all playbooks