Best practices to display social proof numbers (e.g. number of sales) so they feel trustworthy and increase your sales.
Imaginative, fun product displays of a product (e.g. energy drink cans stacked like a rocket ship) can increase purchases by up to 189.3%
Making light-hearted fun of your customers makes you feel more human, boosting engagement and connection with your brand by up to 22%.
How to best show apparel products in ecommerce product pages and ads.
Using a slanted font like italics signals urgency. In experiments, 3x more people clicked an email and were 31% more likely to say they would buy from a Mexican restaurant.
Messages that use words highlighting gaps with an ideal state (e.g. should, could, lacking) drive up to 20.3% more engagement intentions.
Strategies to motivate customers in industries with low mobility (e.g. banks) to switch from their default option to a new brand.
Tweets referencing a rival brand received on average 196.7% more likes
People had a 82.5% stronger preference for a patisserie when employees called out the customer’s first name (vs queue number) to give out orders.
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Starting with a strong consonant (such as p, t, b), using wordplays, and alliterations makes brand and product names more memorable.
Brand names targeting international audiences should be a maximum of 4 syllables and easy to pronounce, spell, and understand across cultures.
