Choose influencers that post original content with average frequency. Brief them to not be overly positive in their posts, clearly mention your product, and link to it.
Money rewards hurt the social motivation of recommending a product, unless they are for a strong brand. Non money rewards (e.g. a small gift) give better results for all brands.
Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper options.
Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take off.
Small brands should use ad creatives that are similar to those of larger competitors and consistently repeat them. Large brands should change up their creatives often.
Free returns aren’t profitable in the short-term, but they are the cost of doing business if you want customers to buy from you again.
Conversions increased 14% and total sales 28% when call-to-action (CTA) buttons directly asked people to decide about quantity (e.g. “Buy 1” vs “Buy 2” vs “Buy 3”).
In a series of 70 experiments, 90% of the sales increase was because email coupons worked as effective ads and people bought other products, not because they used the special discount.
Ad speed influences which type of message works best. Slow ads work best to communicate benefits and quality. Fast ads are best for features and prices.
B2B social media images attract more positive engagement when they use cold, dark colors because they signal competence. Warm colors trigger emotions so they work better in B2C.
Clever and witty humor increases feelings of brand warmth and competence, and makes people more likely to engage with you. Generic humor doesn’t work.
Promotions that offer an extra upgrade (e.g. a bigger size, an additional product) sell more if people need to pay a small amount for the upgrade (e.g. 1¢), instead of getting it for free.