When to use the price divisibility effect

People are up to 45% more likely to buy a multipack when the price is easily divisible by the number of items (e.g. 4 for $20).

Author

Thomas McKinlay
March 05, 2024

Channels: Pricing
For: B2C. Can be tested for B2B
Research date: October 2023
Universities: Michigan State University, Baylor University & Virginia Tech

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