Science Says
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Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
Use this surprise-level calculator to test your copy. The optimal level of surprise boosted ad CTRs by up to 127.5%.
Making light-hearted fun of your customers makes you feel more human, boosting engagement and connection with your brand by up to 22%.
How to best show apparel products in ecommerce product pages and ads.
Using a slanted font like italics signals urgency. In experiments, 3x more people clicked an email and were 31% more likely to say they would buy from a Mexican restaurant.
Messages that use words highlighting gaps with an ideal state (e.g. should, could, lacking) drive up to 20.3% more engagement intentions.
Strategies to motivate customers in industries with low mobility (e.g. banks) to switch from their default option to a new brand.
Tweets referencing a rival brand received on average 196.7% more likes
People had a 82.5% stronger preference for a patisserie when employees called out the customer’s first name (vs queue number) to give out orders.
The playbook is exclusively available (for free) to Science Says Platform members. These are the last 24 hours that you can get 20% off your first year of membership.
Starting with a strong consonant (such as p, t, b), using wordplays, and alliterations makes brand and product names more memorable.
Brand names targeting international audiences should be a maximum of 4 syllables and easy to pronounce, spell, and understand across cultures.
Best practices for writing search ad copy (e.g. Google Ads) that’s science optimized and actually converts
People were more than twice as likely to recall a product’s benefit when the brand name suggested the benefit.
