Science Says
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Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
We don’t think AI has bad intentions, so we are up to 2.6 times more likely to accept bad news given by them (e.g. accept a higher-than-expected price).
Imagining an experience before it happens makes people enjoy the actual experience up to 21% more.
Engaging with a brand on social media can hurt immediate purchases but lead to more long-term conversions
People with a limited understanding of how AI works are up to 31% more likely to use it because they see it as magical.
Showing product ratings in stars ★★★★☆ (vs numbers like 4/5). Ratings seem higher, and people were up to 64% more likely to choose a product.
Building uniform grids for your product catalogue can optimize viewability - and sales
Observing people while they decide how much to tip backfires. People did not tip more, and were 25% less likely to visit again.
Tests on Instagram, Facebook, and similar platforms are not real A/B tests because they are shown to different audiences.
Referrals are trusted more than online reviews and lead to customers that spend more and are more likely to refer others - but it depends on the stage you’re in.
Customers were up to 49.7% more satisfied, and more likely to buy when AI chatbots use interjections (e.g. wow, aw, oh!) because they felt better understood.
We teamed up with the best marketing school in the world to solve one of AI’s biggest problems - in this guide that’s free for you to use.
Products with multiple related benefits generated 42% more sales than those with a single benefit. Having unrelated benefits is worse than having a single benefit.
Best practices for motivating people to convert to a community membership right now, rather than put it off.
