Science Says
3-min marketing recommendations from the latest scientific research. Join 30,000+ marketers, for $0.
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Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
We don’t think AI has bad intentions, so we are up to 2.6 times more likely to accept bad news given by them (e.g. accept a higher-than-expected price).
The science on whether sustainability improves brand perceptions and results, even amidst the current political landscape
Creative products (e.g. games) were rated up to 32% better when their content (e.g. storyline) was considered creative. Creative packaging had little effect or even backfired.
Diagonally tilt lines of text (upwards or downwards) according to the message you want to convey. People were up to 44.5% more likely to say they would buy.
Best practices for turning online website visitors into real-life tour-takers.
Referred customers make up to 71% more referrals than non-referred customers and are more likely to convert to high-value customers.
50 AI recommendations from the latest science. 1,000+ pages of research turned into actionable techniques. 24 hours left to get the special launch discount.
People rated using generative AI (e.g. ChatGPT) for a cover letter as 12.6% more acceptable to use themselves compared to when others used it.
Best practices for using an AI chatbot without alienating customers and hurting a premium, artisanal brand image.
Content written by AI and edited by a human (vs fully written by an SEO expert) reduced production and labor costs by 91% - and ranked higher in search results
Insights generated by a marketer working with AI were better than those from a person alone, or AI alone. Here’s how.
Kicking off 2025 with evidence on how to better use AI in your marketing and products, without the hype. A new insights category, playbook, Q&A, and more!
