Science Says
3-min marketing recommendations from the latest scientific research. Join 30,000+ marketers, for $0.
Connect
Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
We don’t think AI has bad intentions, so we are up to 2.6 times more likely to accept bad news given by them (e.g. accept a higher-than-expected price).
People are 18.5% less likely to act unethically (e.g. try to commit fraud) with AI chatbots that have human-like features (e.g. a name and avatar, speak less formally).
Best practices for introducing a new product that is different from already existing core products.
Photos of smiling (vs. not smiling) service providers are reassuring and increase hospitality bookings (e.g. hotels, Airbnb) by up to 21%.
People were willing to pay up to 13.7% more for a product that looked more complex because it looked more expensive to produce
Original practices for boosting your customers’ willingness to pay for both - physical and digital products.
Are you ranked only 3rd in the top 3? Talk about the top 100 instead, and you went from last to the top 3%. People rated a restaurant 18.4% higher.
People dislike AI chatbots (vs humans), unless you frame it right - or pass on the savings.
The science on whether sustainability improves brand perceptions and results, even amidst the current political landscape
Creative products (e.g. games) were rated up to 32% better when their content (e.g. storyline) was considered creative. Creative packaging had little effect or even backfired.
Diagonally tilt lines of text (upwards or downwards) according to the message you want to convey. People were up to 44.5% more likely to say they would buy.
Best practices for turning online website visitors into real-life tour-takers.
Referred customers make up to 71% more referrals than non-referred customers and are more likely to convert to high-value customers.
