Science Says
3-min marketing recommendations from the latest scientific research. Join 30,000+ marketers, for $0.
Connect
Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
We don’t think AI has bad intentions, so we are up to 2.6 times more likely to accept bad news given by them (e.g. accept a higher-than-expected price).
Funny ads from B2B brands (e.g. industrial adhesives) can make people like the company up to 17.9% more than non-funny ads do.
Create balanced content (a mix of positive and negative) to appear more competent. Stay always positive if you want to be entertaining. You’ll drive up to 116% more followers.
People prefer experiences (e.g. a kitchen tour) up to 4x more than physical objects (e.g. a free dessert) as rewards, and spend more before and after an experience reward.
Ask people to share their support publicly and be specific about what exactly each donation is funding (e.g. meals for 1 family for 1 month)
People were up to 92.6% more likely to choose an uncertain deal (e.g. 10% chance for a free night’s stay) vs. a small guaranteed discount (5% off per night).
Owning and reusing insults against your brand (e.g. a critique of your staff uniforms) can increase ad click-through rates by up to 27%.
Product photos build trust and reinforce key features, while illustrations focus customers away from practical features and benefits
Speaking with a powerful, loud tone helps increase sales. A loud, energetic tone is best for new customers (up to +8% sales). A loud, calm tone is best for returning customers (up to +5%).
Add text on videos, GIFs, and images in the correct way to increase clicks on social media by up to 127%.
Opted-in customers are 26% less likely to churn. Here’s how to encourage them to opt-in for marketing communications.
Overly restricting limited time offers (e.g. too short time, strict refund limits) can reduce sales by up to 68%, compared to no offer at all. Try to keep them 1 day long.
People were up to 48% more likely to choose a product when it stated who it was not for (e.g. “Not for risk-taking investors”) vs who it was for (e.g. “For a safe investment”).
