• Science Says
  • Posts
  • Case study: Optimal email marketing frequency

Case study: Optimal email marketing frequency

Sending too many emails will hurt sales from your customers who are most ready to buy, but there is a sweet spot.

Author

Thomas McKinlay
June 26, 2025

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Subscribe to Platform

What you get as a Platform member:

  • Access all insights: Hundreds of insights (and growing)
  • Case studies: Get science-based answers to marketing challenges
  • Exclusive playbooks and discounts on all playbooks
Already a subscriber?Sign in.