LIVE: Playbook of AI (+ Preview)

50 AI recommendations from the latest science. 1,000+ pages of research turned into actionable techniques. 24 hours left to get the special launch discount.

Author

Thomas McKinlay
January 29, 2025

It’s finally here! (Scroll down for a preview)

I’ve spent the past 3 months working with my team and our academic advisor Stefano Puntoni (Professor and Co-Director of AI at Wharton) on a new flagship playbook.

The question we set out to answer is: How do you apply AI to your marketing in the way that drives the best possible results?

After analyzing hundreds of AI studies, we turned the 50 most useful ones into this practical, easy-to-apply playbook. It was particularly intense work since they were almost all new insights (not previously covered in Science Says).

Now here it is. No opinions, fluff, or guru BS. This is pure, fresh AI science.

Special 25% off launch offer valid for 24 hours from now.

*The special 25% off is applied to all links to the playbook in this email, you don’t need to do anything to apply it.

👀 A preview of what’s in the Playbook

The playbook covers the latest scientific evidence in the 3 most popular and impactful use cases of AI in marketing:

  1. AI Chatbots

  2. AI Product Recommenders

  3. Marketing Processes (e.g. using it for content or to set prices) + What’s going to change soon

Each section has a field guide, or a ‘cheatsheet’, on how to use the insights. Here’s part of the AI Chatbots field guide.

And to give you a specific idea of the insights, here’s 1 of the 50 insights. I particularly loved this one, incredibly fascinating research!

But I also found that to make this really practically useful, we had to explain some key concepts of the psychology of AI. Have you heard of Uncanny Valley? Here’s a glimpse of one of the 8 deep dives.

And last but not least - for the first time ever - we directly asked the world’s leading scientists creating this research for their hot takes on their work and where the AI in marketing is going (so we can be prepared as marketers). Here’s an example.

I couldn’t be happier with what we’ve created. It feels like a masterpiece (no, it won’t win a literary award - but it certainly should win an ‘actionable science’ award, if there was one).

Use this Playbook to make confident, science-based decisions about using AI in your marketing and products.

25% off for the next 24 hours 👇

💜 I hope you’ll love it as much as I do!