Marketers help startups and small businesses grow mostly by establishing a premium product offering that differentiates them from competitors.
People rated a physicist’s talk as 19.3% better when they listened to it in high (vs low) audio quality. They also thought he was smarter and liked him more.
A simple loyalty reward program “Spend $100, get $5 free” increased customer lifetime value by 29.5%. 80% of the increase is due to fewer customers leaving.
A new method greatly improves the accuracy of a common way to research pricing. Use it to price your product for optimal profit.
To find product-market fit efficiently, test two very different MVPs at the same time that are of high enough quality
In ads in emerging markets, focus on functional benefits (e.g. product benefits, quality, value). In developed markets, focus on the emotional experience around the product.
Vertical mobile video ads are 13% easier to mentally process, so we like them more. Besides, nobody wants to flip their phone anymore.
Existing customers feel threatened when customers different from them start using the same brand. Retain them by offering more exclusive upgrades.
Frequent, big, emotional ups and down in content make it more engaging. For example, a 31.75% increase in volatility in movies is associated with a 1-point higher rating on IMDb.
People like future-related products and images more if they’re positioned to the right, and past-related ones if they’re on the left. The effect reverses for those who write right-to-left.
Voice tones that sound stressed (-27%) and emotional (-29%) are less likely to persuade. A focused, low-pitched tone is most effective (+30%)
When people receive poor service from an employee wearing a uniform, they blame your company much more harshly - and like competitors more.
