Micro-influencers drive more sales

If your product is hedonic (e.g. fashion, high-end electronics), promoted posts from small influencers (10k to 100k followers) drive more sales than those of large ones (>1m followers).

December 14, 2021

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

What you get as a Platform member:

• Access all insights: Hundreds of insights (and growing)

• Case studies: Get science-based answers to marketing challenges

• Exclusive playbooks and discounts on all playbooks

Already a subscriber?Sign in.