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Frame your product as the ‘gift’ in a bundle

Frame a product as the ‘free gift’ in a bundle instead of the main product (e.g. “Buy softener and get Ariel detergent [primary product] free”). Sales were up to 78% higher in a series of experiments.

November 30, 2021

Topics: Promotions | Messaging & Copy
For: B2C
Research date: October 2021

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