When people struggle with a difficult task, using a brand can help them perform better. For example, people who drank water from a Gatorade cup exercised harder and longer.
UPPERCASE brand names feel more premium, and people looking for high-end products are more likely to buy them. Mixed or lowercase names feel more mainstream.
Sales of a chicken noodle soup increased 21.1% when people were shown the costs of making it. The effect works for most products.
Use a subjective tone and don’t overwhelm with information. Ideal length is 10min or longer and published during non-business hours.
Color saturation can change how much we like a product (e.g. if larger is better), how much we’d pay for it (18.5% more for a suitcase, in an experiment), and how we use it.
Marketers help startups and small businesses grow mostly by establishing a premium product offering that differentiates them from competitors.
People rated a physicist’s talk as 19.3% better when they listened to it in high (vs low) audio quality. They also thought he was smarter and liked him more.
A simple loyalty reward program “Spend $100, get $5 free” increased customer lifetime value by 29.5%. 80% of the increase is due to fewer customers leaving.
A new method greatly improves the accuracy of a common way to research pricing. Use it to price your product for optimal profit.
To find product-market fit efficiently, test two very different MVPs at the same time that are of high enough quality
In ads in emerging markets, focus on functional benefits (e.g. product benefits, quality, value). In developed markets, focus on the emotional experience around the product.
Vertical mobile video ads are 13% easier to mentally process, so we like them more. Besides, nobody wants to flip their phone anymore.