When you showcase your good features alongside your best ones, you’re diluting your best ones and you’ll be perceived as worse overall.
Use emotional product ads for high price and quality products, and informational ads for low price and quality products. Emotional ads work best to boost online searches.
Measure your product in 'units' (e.g. portions, slices, rooms) instead of traditional measures (e.g. grams, ounces, square meters). People will understand its value better
A rich display of complementary products attracts attention to your main product and boost its sales. The more varied the display the better.
If you offer many options to your customers, group them into smaller groups of decisions with similar attributes (e.g. color, size) and present them one at a time.
Getting featured in top charts is crucial for your success in the app store. To get featured, avoid launching an unpolished app. Instead, go above and beyond to launch with a bang.
Rational messages work better if they are placed high in a vertical space, while emotional messages connect better if placed low.
If it matters how powerful your product is (e.g. cars, blenders), let customers listen to it in action when they shop online or in-store. The louder it is, the more they’ll pay.
Smile slightly or partially in photos if you want to exude confidence. Smile broadly if you want to convey warmth. If you are selling something, smiling slightly (vs broadly) increases sales.
Use % off (e.g. 5% or 10% off) when coupons can be used for everything you sell. Use $ off (e.g. $10 or $30 off) when they are specific brand/product coupons.
To make discounts appear larger and increase sales, use the discounted price ($2/$8 = 25%) instead of the original price ($2/$10 = 20%) to calculate the same $2 discount.
When customers need to make multiple choices during a purchase (e.g. a trip), guide them with a mix of low and high-priced default recommendations. Don’t push high-priced options too hard
