Your sales team should side with your customers during internal negotiations. This leads to deeper customer-seller relations, better customer lifetime value, and higher profits.
Use smaller units to make your statement more precise and credible (e.g. it will be completed in ‘104 weeks’ vs ‘2 years’).
People prefer AI-based recommendations for practical products (e.g. a dishwasher), and human recommendations for experiential and sensory products (e.g. a holiday).
People completed almost 6 more surveys on average (33% more) when they were randomly paid either HK$20 or HK$40 at the end of each survey, instead of a fixed HK$40
People who felt distant from a tea brand paid 35% more when it was described using abstract language (e.g. “Its essence envelops”). If they felt close, specific wording was 28% better
An espresso machine was perceived as 16% better when positive reviews were accompanied by a negative but mostly irrelevant review
Friend-like influencers that storytell and genuinely like your product drive the most sales. Opinion-leaders and informational posts are both less effective.
Sustainable headphones (vs conventional ones) made people enjoy the same songs 12% more. Eco-friendly dishwasher soap made washing dishes 23% more “enjoyable”.
When you ask your customers to opt-in and give their preferences for personalized marketing, use a gamified experience that easily shows them how they’ll benefit
When you showcase your good features alongside your best ones, you’re diluting your best ones and you’ll be perceived as worse overall.
Use emotional product ads for high price and quality products, and informational ads for low price and quality products. Emotional ads work best to boost online searches.
Measure your product in 'units' (e.g. portions, slices, rooms) instead of traditional measures (e.g. grams, ounces, square meters). People will understand its value better
