Add text on videos, GIFs, and images in the correct way to increase clicks on social media by up to 127%.
Opted-in customers are 26% less likely to churn. Here’s how to encourage them to opt-in for marketing communications.
Overly restricting limited time offers (e.g. too short time, strict refund limits) can reduce sales by up to 68%, compared to no offer at all. Try to keep them 1 day long.
People were up to 48% more likely to choose a product when it stated who it was not for (e.g. “Not for risk-taking investors”) vs who it was for (e.g. “For a safe investment”).
“Productized” booking modules on your website are likely to increase conversions and satisfaction compared to open-ended inquiry forms.
Businesses that have a “woman-owned” label (e.g. on Google Maps) are perceived as up to 27% more competent and higher quality.
7 monthly emails is the ideal average frequency. Sending 4 instead of 7 reduced customer lifetime value by 32%. For best results, vary the number of emails based on purchase frequency.
How to design and write a donations page for a non-profit so that people are more likely to care for the cause, and donate.
Requiring a small task to access a discount increases sales (e.g. type a code, solve a CAPTCHA). In experiments, redemption rates were up to 59% higher.
Extremely short video ads (≤10 seconds) drive up to 40% more traffic and better engagement than 15-30 second ads, for a lower cost.
How to optimize your descriptions, videos and images to maximize conversions for a videogame product page on the 3rd party Steam platform.
How we’d use science-based strategies to grow this startup. A special case study co-written with Andrea Bosoni from Zero to Marketing. From positioning to Reddit marketing to optimizing chatbots and reviews.
