If your brand is small, marketplaces (e.g. Amazon, Taobao) are a cheap and effective way to grow your sales. Some marketplace customers will switch to buying directly from you.
Use an altruistic CTA for your referral program (“give $20 off to a friend”). It increases likelihood of referrals by 60% and total referrals by 86% compared to the most commonly used CTAs.
Words that convey certainty (e.g. always, all, never, definitely) make you sound more powerful and increase engagement of your social media posts.
Use moderate ($21,400) or highly ($21,468.45) precise pricing to boost your profitability. And try to justify the reasoning behind the price you set.
If you take a stance in a divisive political issue, you will benefit if you’re a small brand but will probably get hurt if you’re a big brand.
When people perform a ritual while consuming your product, they will enjoy and pay much more for it (e.g. 74% more for the same chocolate).
If you can retain customers when they downsize their budget, they will spend even more than before once they recover.
Help people imagine themselves using your product to better convert new buyers.
Be careful who you give them to, they can easily backfire.
Using “$0” or “at no cost” reminds people they are not losing money, rather than gaining something “free”. That increases conversions.
Provide good-to-great frictionless experiences, then focus on creating meaningful experiences to build a long-term competitive advantage
fMRI brain scans tell us your Facebook video ads should have a social-related use for people to share them
