- Science Says
- Posts
- Emotionally volatile content is more engaging
Emotionally volatile content is more engaging
Frequent, big, emotional ups and down in content make it more engaging. For example, a 31.75% increase in volatility in movies is associated with a 1-point higher rating on IMDb.
Topics: Messaging & Copy | Ads | Website/App | Social Media
For: B2C
Research date: February 2021
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member:
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks