Stories about others get retweeted more

Influencers’ tweets that tell stories about others receive 33% more retweets. Facts about oneself (-15%) and angry outbursts (-22%) are shared less

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

What you get as a Platform member:

Access all insights: Hundreds of insights (and growing)

Case studies: Get science-based answers to marketing challenges

Exclusive playbooks and discounts on all playbooks

Already a subscriber?Sign in.