Which review you should show first

Sales were up to 84% higher on a UK retailer’s website when the first review showed had five stars (vs one star), independent of the product’s average rating.

June 29, 2021

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

What you get as a Platform member:

• Access all insights: Hundreds of insights (and growing)

• Case studies: Get science-based answers to marketing challenges

• Exclusive playbooks and discounts on all playbooks

Already a subscriber?Sign in.