Use GIFs or emojis, not both

GIFs and emojis improve message engagement (e.g. more attention, less unsubscriptions) and outcome (e.g. time spent in app). Don’t use both at once or the effect backfires.

September 07, 2021

Topics: Messaging & Copy | Social Media | Website/App | Ads
For: B2C
Research date: June 2021

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