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- When to use gifts vs discounts to encourage pre-orders
When to use gifts vs discounts to encourage pre-orders
If your launch is far away, use free gifts rather than discounts to encourage pre-orders (in one experiment they were 125% more effective). If it’s less than a week away you can use either.
Topics: Promotions | Product | Brand & Strategy
For: B2C
Research date: September 2021
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