Science-based insights to increase early ticket sales (vs last-minute registrations) for business events
People were 26% less likely to buy a product again when they recommended it to a friend but that friend didn’t buy it.
Up to 24% more people prefer a smart product (e.g. fitness tracker) that uses adaptive AI algorithms (vs. a product that doesn’t), but not when the product is simple (e.g. electric toothbrush).
Science-based insights to improve a customer reactivation campaign for an online team-building activity
Overexcited language (e.g. “LOVE THIS!”) increases engagement for micro-influencers by 38% but reduces it for macro-influencers by 31%.
Good reviews outweigh an expert’s recommendation (e.g. a doctor) for easily judged services (e.g. restaurant). The opposite happens for hard-to-judge ones (e.g. accountant).
Science-based insights to optimize a sales presentation, and to enhance its readability to clients from Western regions, versus Asia.
People are up to 45% more likely to buy a multipack when the price is easily divisible by the number of items (e.g. 4 for $20).
Science-based insights to improve a customer reactivation email of an audiovisual equipment rental marketplace.
Having a Q&A section on product pages increases star ratings by up to 0.5 stars.
Incentives (e.g. gifts, discounts) make reviewing more fun and increase review positivity by up to 83.4% through the transfer of positive emotions.
Science-based insights to improve conversions of a SaaS enterprise demo booking page.
