When to use questions in your ads

Using a question in ads can increase sales by up to 50% when shoppers feel calm but decrease sales by up to 87% when they are nervous or excited.

Author

Thomas McKinlay
August 27, 2024

Topics: Messaging & Copy
For: B2C. Can be tested for B2B
Research date: January 2015
Universities: Boston College

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member:

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks