Write “10” not “ten”

When digits were used to write numbers (vs words), people found reviews up to 9.5% more helpful and were up to 15.5% more likely to buy a product.

Author

Thomas McKinlay
September 24, 2024

Topics: Messaging & Copy
For: Both B2B and B2C
Research date: May 2024
Universities: University of Tennessee, University of Kentucky, Southern Methodist University, University of South Florida 

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