- Science Says
- Posts
- Don’t say your product is “100%”
Don’t say your product is “100%”
Claiming a product is “100%” something can sound suspicious and backfire (e.g. “100% juice”). People were up to 7.5% less likely to intend to buy.
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Subscribe to PlatformWhat you get as a Platform member:
- Access all insights: Hundreds of insights (and growing)
- Case studies: Get science-based answers to marketing challenges
- Exclusive playbooks and discounts on all playbooks