Science Says
Posts
Don’t say your product is “100%”

Don’t say your product is “100%”

Claiming a product is “100%” something can sound suspicious and backfire (e.g. “100% juice”). People were up to 7.5% less likely to intend to buy.

Thomas McKinlay
September 03, 2024

Topics: Messaging & Copy
For: B2C. Can be tested for B2B
Research date: November 2023
Universities: Bar‐Ilan University, Israel Institute of Technology

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Subscribe to Platform

Already a paying subscriber? Sign In.

What you get as a Platform member::

• Access all insights: Hundreds of insights (and growing)
• Case studies: Get science-based answers to marketing challenges
• Exclusive playbooks and discounts on all playbooks