Ariyh is renaming!

A big change has been brewing in the background…

👀 Ariyh is changing name!

Over the past months, my team and I have been deep-diving through the latest scientific research in brand and product naming (e.g. what vowel sounds or words make names more effective).

We then used this to create Ariyh’s new brand name.

I’m so excited to reveal it this coming Monday (and I’ll admit, it’s also a scary big leap).

I hope you’ll love it as much as my team and I do!

But why are we making this change?

🧠 Why I’m changing Ariyh’s name

When I first started Ariyh I was hoping there were many others out there like you and me. Tired of all the gimmicks and opinions and looking for a science-based approach to marketing.

But what if I was the only one who cared?

So when it came to choosing a name for my idea, I didn’t think it over too much. I prioritized going to market and testing it.

Acronyms seemed to be the answer to finding an available .com domain, so after playing around with a few ideas I settled on one:

Academic Research In Your Hands. ARIYH. 

Ariyh was born.

But as Ariyh grew, some key issues with the name emerged:

• People did not know how to pronounce it or spell it

• Frequently explaining the acronym was impractical, which meant the name did not mean anything to most people

• The lack of meaning made it even harder to remember

• This probably hurt word of mouth (how can you recommend a name you can’t pronounce or spell)

It was clear that a more effective name was necessary (even though by now I’ve gotten pretty attached to it!).

🎓 The science of brand names

Changing the name is a high-stakes project and decision - and not easily reversible. Do it well, and you set yourself up for success. Do it wrong, and you destroy the brand recognition and value that you’ve built over the years.

So we had to do it right. We had to do it the science-based way.

My team of PhDs and I dug into the latest scientific evidence in brand and product naming.

We built it into a Science-based Playbook of Brand Names - which we used to decide the new name. 

Findings like:

• How specific vowel sounds create different meanings. 

• How certain suggestive words and wordplays make names more memorable. 

• Which letters are associated with better names. 

• What makes warm and friendly names.

• Which fonts match different brand name types.

In the next 3 weeks, while we transition to the new name, I will share 3 of the key insights that we used to choose it.

Then, at the end of this 3 week period, I will share the Science-based Playbook of Brand Names (with a step-by-step case study of how we did it) for free with all Ariyh Pro members.

📢 New name release

The new name is dropping on Monday. Keep an eye out in your inbox.

I can’t wait to show it to you.

Thank you for being on this journey with me,

Thomas McKinlay
Founder