Match promotions to big events

Price promotions themed and timed around popular events (e.g. Olympics) led to 13% higher sales on average, and up to 48% higher during the Winter Olympics of 2010.

Author

Thomas McKinlay
September 17, 2024

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

What you get as a Platform member:

• Access all insights: Hundreds of insights (and growing)

• Case studies: Get science-based answers to marketing challenges

• Exclusive playbooks and discounts on all playbooks

Already a subscriber?Sign in.