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Match promotions to big events

Match promotions to big events

Price promotions themed and timed around popular events (e.g. Olympics) led to 13% higher sales on average, and up to 48% higher during the Winter Olympics of 2010.

Thomas McKinlay
September 17, 2024

Topics: Promotions
For: B2C. Can be tested for B2B
Research date: November 2018
Universities: University of Tuebingen, Tilburg University, University of Hamburg

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