[First name] subject line personalization doesn’t work anymore. You now need to be more creative and relevant to get benefits from personalization.
Increasing website conversions for a home energy efficiency solutions provider
Claiming a product is “100%” something can sound suspicious and backfire (e.g. “100% juice”). People were up to 7.5% less likely to intend to buy.
Using a question in ads can increase sales by up to 50% when shoppers feel calm but decrease sales by up to 87% when they are nervous or excited.
Understanding the effectiveness of negative versus positive copy
Requiring something small in return (e.g. fill out a survey, watch an ad), does not hurt demand for free products or offers - it might even increase it.
Choose your brand colors based on how you want to be perceived. For example, red is exciting, blue is competent, and black is sophisticated.
Crafting an effective pricing and plans strategy for a sports betting advice subscription
Show a discounted price to the right of the original. In experiments, people perceived the discount as bigger and were up to 49% more likely to say they would buy.
47.4% more people signed up for a basic plan when it was free (vs. $1). They overvalue free and were more tolerant of ads and worse service.
Introducing and pricing a mystery box for a non-profit organization.
Ads that appear as regular content get more clicks initially, but drive lower purchase intentions (up to 24% higher bounce rates).
