People prefer experiences (e.g. a kitchen tour) up to 4x more than physical objects (e.g. a free dessert) as rewards, and spend more before and after an experience reward.
Ask people to share their support publicly and be specific about what exactly each donation is funding (e.g. meals for 1 family for 1 month)
People were up to 92.6% more likely to choose an uncertain deal (e.g. 10% chance for a free night’s stay) vs. a small guaranteed discount (5% off per night).
Owning and reusing insults against your brand (e.g. a critique of your staff uniforms) can increase ad click-through rates by up to 27%.
Product photos build trust and reinforce key features, while illustrations focus customers away from practical features and benefits
Speaking with a powerful, loud tone helps increase sales. A loud, energetic tone is best for new customers (up to +8% sales). A loud, calm tone is best for returning customers (up to +5%).
Add text on videos, GIFs, and images in the correct way to increase clicks on social media by up to 127%.
Opted-in customers are 26% less likely to churn. Here’s how to encourage them to opt-in for marketing communications.
Overly restricting limited time offers (e.g. too short time, strict refund limits) can reduce sales by up to 68%, compared to no offer at all. Try to keep them 1 day long.
People were up to 48% more likely to choose a product when it stated who it was not for (e.g. “Not for risk-taking investors”) vs who it was for (e.g. “For a safe investment”).
“Productized” booking modules on your website are likely to increase conversions and satisfaction compared to open-ended inquiry forms.
Businesses that have a “woman-owned” label (e.g. on Google Maps) are perceived as up to 27% more competent and higher quality.
