People were 34% more likely to buy from a startup if the brand name was grammatically correct (e.g. Lift) rather than creatively misspelled (e.g. Lyft).
Limited-time deals work better offline than online. To make them more effective online, keep them short and justify them (e.g. company anniversary).
Instant refunds of product returns increased satisfaction and intentions to buy again by 12%, without increasing the number of returns.
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74 Ecommerce optimizations from the latest science. 1,200+ pages of research summarized into actionable techniques.
Sell customers a paid subscription to access free shipping of your products (e.g. Amazon Prime). Profitability will dip in the first months after launch, then soar.
Wait at least ~10 days before reminding customers to leave a review. Immediate review reminders reduced the number of reviews given by 50%.
Use this surprise-level calculator to test your copy. The optimal level of surprise boosted ad CTRs by up to 127.5%.
Listening with headphones (vs speakers) make messages more persuasive. People were 2x more likely to respond positively.
People pay more attention to content they can only see once (e.g. Instagram Stories). They were 10.2% likely to watch it for longer and liked it more.
Influencer posts are more effective when they include or refer to their friends or family. People were up to 95% more likely to like such posts.
Suggested gratuity amounts backfire. They don’t increase tips, and in experiments made people feel 8% worse about the company.
