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People were more trusting of and willing to pay up to 65% more for the same product when it was co-developed with a university.
Complementary emojis make ads and information more attention grabbing, increasing reviews by up to 24%.
People in interdependent cultures (e.g. South America, Asia) are willing to pay up to 28% more for products labeled as ‘Top Rated’ (vs ‘Best Seller’)
Customers are up to 32% more likely to forgive a service mistake when they receive an apology, rather than financial compensation.
Don’t repeat the same online ad too often. At 3 repetitions it has a 40% chance of annoying and putting off customers, and that increases rapidly.
People are up to 2.8x more likely to pick prettier products for women compared to men. However, women themselves, choose functionality over looks.
Use direct mail (e.g. physical letters) for customer acquisition, then email for retention. This strategy lifted revenue by up to 13.5%.
Just-below prices don’t hurt perceptions of quality as we previously thought. And they feel cheaper than rounded prices ($8.99 vs $9)
People were willing to pay up to 39% more when companies offered to take-back and recycle products at the end of their lifecycle.
People buying from their smartphone (vs laptop) were up to 36% more likely to choose products from personalized recommendations than popular bestsellers.
Precise, non-rounded, discount percentages increase purchase intention by up to 18% vs rounded discounts (e.g. 7.7% vs 8% off)
