How to price a SaaS marketplace so that business customers are engaged but not put off. Is “Pay what you want” the solution?
People were 66% more likely to buy a gift card when using refunded money because it feels like money that has already been spent.
Discounts are up to 2.4x more effective for products bought for fun or pleasure (e.g. fashion, chocolate) because those purchases are harder to justify.
How to design the most effective shipping fee strategy when selling online.
Curved lines in your logo and branding can increase purchase intentions by up to 31% because they remind people of a smile.
People preferred a fun or pleasurable product (e.g. a mobile game) up to 26% more when its ads or packaging used a curved (vs sharp-edged) font.
A case study from an ecommerce store selling sewing kits to make your own clothing items.
Compared to normal reviews, positive comparative reviews increase sales by up to 26% and negative comparative reviews are up to 47% less harmful.
People are up to 17.6% more likely to say they will buy when you explain how your AI made a recommendation (e.g. “Because 500 other people in your neighborhood are going to this concert”)
Science-based insights to increase website landing page conversions for a service by a shoe repair company.
People are up to 13.4% more likely to prefer a plural brand name (e.g. Snickers), vs a singular one (e.g. Snicker) for a mainstream product.
Curved CTA buttons received 17% to 55% higher clicks (CTR) than buttons with sharp angles
