Content creators engage less on pro-AI social media platforms, and 75% of their comments towards AI are negative.
People paid 22% more attention to a pair of lightweight headphones when their weight was given using a precise figure (e.g. 2.45 lbs vs 2 lbs)
Small teams of AI paired with people with different skillsets (e.g. designer and a strategist) perform better than human-only teams.
Genuinely inclusive ads aren’t just for show. People like them more and are up to 33% more likely to choose the product.
AI influencers (digitally generated) received over 20% more engagement when shown socializing with real people (e.g. coffee with friends).
You need both remote and in-person meetings. The optimal mix varies depending on how complex your product is, and boosts sales performance up to 27%.
Specific product names and descriptions (e.g. “Windy city umbrella” vs “Umbrella”) boost purchase intentions by up to 9.5%.
Using AI the right way makes ideas up to 30% more creative (vs not using AI at all). Here’s how.
Titles framed as questions (vs statements) get up to 72% fewer comments and 13% fewer clicks.
Grab it for $0, courtesy of Squarespace. 1 playbook, 36 practical recommendations to convert website visitors using social proof.
When labelling a product as “recommended” choose a mid-priced option, not the most expensive one. Sales were up to 58% higher.
Boost purchase intentions of apparel products by up to 70% by showing either mannequins or real models at the right moment.
