Founder of Science Says | Turning the latest scientific research into practical insights | Ex-Googler
Increase conversions by optimizing your narration, visuals, and the creator you pick. Here’s how.
People are up to 16% more likely to buy a product when the promotion is gamified.
Framing your product as containing “Just a few” (vs “Many”) ingredients can make people up to 22% more likely to choose it.
Emotional messages written by AI hurt word-of-mouth by up to 24% and make people see the company as dishonest.
People were up to 4x more likely to choose a food product that had transparent vs covered packaging.
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People are up to 47.8% more forgiving of AI’s mistakes when the AI uses self-deprecating humor (e.g. “My non-brain just froze”) vs no humor.
Strategically plan your waiting space to make the wait feel much shorter, and keep your customers happy.
Reviews left on weekends or public holidays are up to 4.7% lower than those left on weekdays.
People are up to 36% more willing to buy from more expressive salespeople (e.g. with an energetic tone of voice, using arm gestures).
