Founder of Science Says | Turning the latest scientific research into practical insights | Ex-Googler
People were up to 4x more likely to choose a food product that had transparent vs covered packaging.
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People are up to 47.8% more forgiving of AI’s mistakes when the AI uses self-deprecating humor (e.g. “My non-brain just froze”) vs no humor.
Strategically plan your waiting space to make the wait feel much shorter, and keep your customers happy.
Reviews left on weekends or public holidays are up to 4.7% lower than those left on weekdays.
People are up to 36% more willing to buy from more expressive salespeople (e.g. with an energetic tone of voice, using arm gestures).
People were up to 21% less likely to abandon ecommerce carts when they were recommended to add practical items to it.
A special issue by Prof. Stefano Puntoni, where we zoom out for a big picture view on how you should rethink your marketing in the age of AI.
Launching our latest collaboration with Wharton. With insights from the latest science, Wharton researchers, and business leaders from Google, Zapier, ServiceNow, and more.
How to design an ecommerce AI chatbot your customers will love, using insights from our Wharton Blueprint for Effective AI Chatbots.
