Make both customers and workers feel that there is a person on the other side of the transaction. You’ll increase satisfaction, sales, and product quality.
Marketers confuse their personal preferences with customer preferences (e.g. I like this feature, so will my customers). Actively fighting it can remove this bias, but not always.
When people struggle with a difficult task, using a brand can help them perform better. For example, people who drank water from a Gatorade cup exercised harder and longer.
UPPERCASE brand names feel more premium, and people looking for high-end products are more likely to buy them. Mixed or lowercase names feel more mainstream.
Sales of a chicken noodle soup increased 21.1% when people were shown the costs of making it. The effect works for most products.
Use a subjective tone and don’t overwhelm with information. Ideal length is 10min or longer and published during non-business hours.
Color saturation can change how much we like a product (e.g. if larger is better), how much we’d pay for it (18.5% more for a suitcase, in an experiment), and how we use it.
Marketers help startups and small businesses grow mostly by establishing a premium product offering that differentiates them from competitors.
People rated a physicist’s talk as 19.3% better when they listened to it in high (vs low) audio quality. They also thought he was smarter and liked him more.
A simple loyalty reward program “Spend $100, get $5 free” increased customer lifetime value by 29.5%. 80% of the increase is due to fewer customers leaving.
A new method greatly improves the accuracy of a common way to research pricing. Use it to price your product for optimal profit.
To find product-market fit efficiently, test two very different MVPs at the same time that are of high enough quality
