Smile slightly or partially in photos if you want to exude confidence. Smile broadly if you want to convey warmth. If you are selling something, smiling slightly (vs broadly) increases sales.
Use % off (e.g. 5% or 10% off) when coupons can be used for everything you sell. Use $ off (e.g. $10 or $30 off) when they are specific brand/product coupons.
To make discounts appear larger and increase sales, use the discounted price ($2/$8 = 25%) instead of the original price ($2/$10 = 20%) to calculate the same $2 discount.
When customers need to make multiple choices during a purchase (e.g. a trip), guide them with a mix of low and high-priced default recommendations. Don’t push high-priced options too hard
Fonts that look handwritten make a product or brand feel more human, which makes us like it more. The opposite happens if a product is very functional (e.g. scissors).
🤣🧠🧑💻📈💰 Emojis increase playfulness of content, which leads to more people engaging with it. Interplay emojis with text for maximum effect.
When you group tasks or items into a set that when reached feels ‘complete’, you encourage people to reach that exact number.
If your brand is small, marketplaces (e.g. Amazon, Taobao) are a cheap and effective way to grow your sales. Some marketplace customers will switch to buying directly from you.
Use an altruistic CTA for your referral program (“give $20 off to a friend”). It increases likelihood of referrals by 60% and total referrals by 86% compared to the most commonly used CTAs.
Words that convey certainty (e.g. always, all, never, definitely) make you sound more powerful and increase engagement of your social media posts.
Use moderate ($21,400) or highly ($21,468.45) precise pricing to boost your profitability. And try to justify the reasoning behind the price you set.
If you take a stance in a divisive political issue, you will benefit if you’re a small brand but will probably get hurt if you’re a big brand.
