- Science Says
- Posts
- Which ads work best in emerging vs developed markets
Which ads work best in emerging vs developed markets
In ads in emerging markets, focus on functional benefits (e.g. product benefits, quality, value). In developed markets, focus on the emotional experience around the product.
Topics: Ads | Messaging & Copy
For: B2C
Research date: October 2012
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member:
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks