Product attitudes and sales increase when you show a hand touching your product from the viewer’s point of view (e.g. photo of a hand holding a coffee, or a VR ‘hand’ interacting with a phone).
People feel manipulated by clickbait headlines, so they like the content less and are 31.2% - 48% less likely to share it.
Extremely high average product ratings, between 4.5 and 5 stars, make people skeptical and generate lower sales than ratings between 4 and 4.5 stars.
For prices with 4 figures or more, in any currency, repeat the last 3 digits and use a low number (e.g. $4,111, not $3,888). The price will feel more discounted.
Startups that continuously A/B test online receive 10% more web page visits in the first months. The boost compounds to a higher performance of 30% to 100% after a year
Post ‘virtue’ content (e.g. educational) on social media in the morning for higher engagement. Post ‘vice’ content (e.g. entertainment, memes, shopping) towards the evening.
Rounded prices (e.g. $200) are better for hedonic products (e.g. decorative candle), non-rounded prices (e.g. $217) are better for utilitarian products (e.g. insect-repellent candle)
Publicly praise competitors (e.g. on social media) to improve attitudes towards your brand. People will be more likely to buy from you.
After 8 similar questions, people’s answers start to change and differ more from reality. More questions worsen rather than improve the quality of responses.
Very big discounts (60% off or more) reduced sales on Groupon instead of increasing them. Avoid heavy discounts when it’s difficult to verify your product’s quality before buying it.
Exceptionally strong warranties (e.g. 10 year warranty for a sweater) are a powerful way to signal high quality for unfamiliar brands and boost purchase intentions.
The space-to-product ratio effect: use more empty space between products on display to increase their perceived value and beauty. In one of the experiments sales increased 98%.
