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How to design your brand to feel safe, or exciting
Use structured designs (e.g. straight lines) to be perceived as effective and reliable. Use unstructured designs (e.g. incomplete shapes) to be perceived as fun and exciting.
Thomas McKinlay
December 13, 2022
Topics: Brand & Strategy | Product | Ads | Social media | Website/App
For: B2C, B2B
Research date: November 2022
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