Boost content to reach your page followers

Your company page’s follower count is pointless if your content doesn’t reach them. Organic content doesn't, so you need to pay to boost it. In an experiment, product usage increased 8%.

Author

Thomas McKinlay
November 08, 2022

Topics: Social Media | Ads | Brand & Strategy
For: B2C, B2B
Research date: April 2017

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