Founder of Science Says | Turning the latest scientific research into practical insights | Ex-Googler
We don’t think AI has bad intentions, so we are up to 2.6 times more likely to accept bad news given by them (e.g. accept a higher-than-expected price).
Insights generated by a marketer working with AI were better than those from a person alone, or AI alone. Here’s how.
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Ecommerce orders that arrive faster than the expected delivery date are more likely to be returned, especially if it’s a new customer.
The science of whether to rename a brand that has a trusted legacy in a local community.
People see business owners from a minority background as underdogs, so they are more tolerant of mistakes and willing to pay more.
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Brain monitoring experiments using fMRI find that emotional ads are more effective for pleasurable products, while informative ads work better for functional items.
