Founder of Science Says | Turning the latest scientific research into practical insights | Ex-Googler
People were over 2x more likely to correctly remember and associate characters and logos (vs colors) to the correct brand.
People view a brand up to 19% more negatively if their online ads are placed next to unsafe or objectionable content (e.g. racist or homophobic content).
Increase sales during calls when you optimise your background, your body-language, your look, and how you speak.
Managers often wrongly estimate customer satisfaction and underestimate the impact of product quality on satisfaction by up to 31.6%.
Use exclamation points in your emails if you want to look friendly, but avoid using them to look assertive (e.g. send it by EOD!). People will perceive you up to 13.5% more positively.
fMRI brain scans find that people like video ads that include sounds and dialogues, evoke empathy, have a strong emotional start, and a logical end.
Prompt people to register at the start of their shopping experience (not at the end, or at checkout). They will be more likely to do so, and later spend up to 13% more.
To increase subscribers, and how much they contribute, highlight what makes you different and make them feel emotionally invested in you.
When customers want to return a product, refund it while letting them keep it. They will be up to 2x more likely to buy again.
Gesture with your hands when presenting to appear more competent, and make people perceive you up to 9% more positively.
