Founder of Science Says | Turning the latest scientific research into practical insights | Ex-Googler
Use exclamation points in your emails if you want to look friendly, but avoid using them to look assertive (e.g. send it by EOD!). People will perceive you up to 13.5% more positively.
fMRI brain scans find that people like video ads that include sounds and dialogues, evoke empathy, have a strong emotional start, and a logical end.
Prompt people to register at the start of their shopping experience (not at the end, or at checkout). They will be more likely to do so, and later spend up to 13% more.
To increase subscribers, and how much they contribute, highlight what makes you different and make them feel emotionally invested in you.
When customers want to return a product, refund it while letting them keep it. They will be up to 2x more likely to buy again.
Gesture with your hands when presenting to appear more competent, and make people perceive you up to 9% more positively.
For high-end items (e.g. a leather briefcase), avoid showing the price immediately. For inexpensive items (e.g. a tote bag), show the price straight away to increase sales.
Funny ads from B2B brands (e.g. industrial adhesives) can make people like the company up to 17.9% more than non-funny ads do.
Create balanced content (a mix of positive and negative) to appear more competent. Stay always positive if you want to be entertaining. You’ll drive up to 116% more followers.
People prefer experiences (e.g. a kitchen tour) up to 4x more than physical objects (e.g. a free dessert) as rewards, and spend more before and after an experience reward.
