Founder of Science Says | Turning the latest scientific research into practical insights | Ex-Googler
Tests on Instagram, Facebook, and similar platforms are not real A/B tests because they are shown to different audiences.
Referrals are trusted more than online reviews and lead to customers that spend more and are more likely to refer others - but it depends on the stage you’re in.
Customers were up to 49.7% more satisfied, and more likely to buy when AI chatbots use interjections (e.g. wow, aw, oh!) because they felt better understood.
We teamed up with the best marketing school in the world to solve one of AI’s biggest problems - in this guide that’s free for you to use.
Products with multiple related benefits generated 42% more sales than those with a single benefit. Having unrelated benefits is worse than having a single benefit.
Best practices for motivating people to convert to a community membership right now, rather than put it off.
People were up to 7% more likely to say they would buy a product with a dark (vs light) color packaging. The effect backfires if buyers are worried about the product’s risks (e.g. side effects).
Apologies for trivial mistakes (e.g. a website glitch), boost warmth, engagement, and sales. In experiments, an email apology with a discount drove 127% more sales than a normal discount.
Understanding how strong brands drive sales and how to build a strong brand as a small business
Simple, informational ads are more effective for busy people (e.g. working on a project). Emotional ads are more effective for relaxed viewers (e.g. watching TV on the sofa).
