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Brain monitoring experiments using fMRI find that emotional ads are more effective for pleasurable products, while informative ads work better for functional items.
Best practices to display social proof numbers (e.g. number of sales) so they feel trustworthy and increase your sales.
Imaginative, fun product displays of a product (e.g. energy drink cans stacked like a rocket ship) can increase purchases by up to 189.3%
Making light-hearted fun of your customers makes you feel more human, boosting engagement and connection with your brand by up to 22%.
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