Founder of Science Says | Turning the latest scientific research into practical insights | Ex-Googler
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Starting with a strong consonant (such as p, t, b), using wordplays, and alliterations makes brand and product names more memorable.
Brand names targeting international audiences should be a maximum of 4 syllables and easy to pronounce, spell, and understand across cultures.
Best practices for writing search ad copy (e.g. Google Ads) that’s science optimized and actually converts
People were more than twice as likely to recall a product’s benefit when the brand name suggested the benefit.
Here's the science we used to choose a highly effective brand name.
Why I’m changing Ariyh’s name, and how you can learn from it.
When digits were used to write numbers (vs words), people found reviews up to 9.5% more helpful and were up to 15.5% more likely to buy a product.
Creating an effective influencer strategy to boost brand awareness and sales for a language learning app
Price promotions themed and timed around popular events (e.g. Olympics) led to 13% higher sales on average, and up to 48% higher during the Winter Olympics of 2010.
