Founder of Science Says | Turning the latest scientific research into practical insights | Ex-Googler
Titles framed as questions (vs statements) get up to 72% fewer comments and 13% fewer clicks.
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When labelling a product as “recommended” choose a mid-priced option, not the most expensive one. Sales were up to 58% higher.
Boost purchase intentions of apparel products by up to 70% by showing either mannequins or real models at the right moment.
People write better AI prompts and are happier with the results when they’re aware of the cost (vs seemingly unlimited usage).
AI makes customers write more and longer reviews, but negative ones are also more extreme.
Replying to social media comments using AI bots (vs not replying at all) increased future engagement by up to 43%
Effective referral programs are non-monetary, altruistic, and double down on already referred users.
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People are more likely to buy, and willing to pay up to 72% more for products made with mistakes (e.g. an added ingredient, wrong color marking).
