A special behind the scenes to celebrate 200 insights: what’s been happening at Ariyh, and what’s coming next.
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
Descriptions using technical language made people up to 16% less likely to buy a product. Focus on benefits instead.
Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
People usually prefer established, older brands. But the opposite happens for tech or innovative products (e.g. cameras, VR headsets)
When people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size.
People were willing to pay up to 24.6% more for a product when its packaging design was simple (vs complex)
Real (or realistic) images increase attention on your product’s key benefits and drawbacks (e.g. how healthy or effective it is). Unrealistic images reduce it.
Highly credible marketing tactics (e.g. third-party certifications) are up to 63% more effective than less credible tactics (e.g. actors playing customers)
Position your product next to an image of the problem it solves. People were up to 26% more likely to choose it.
Reviews written in the present tense (vs past tense) were perceived as up to 26% more helpful
People were 49% more likely to buy when browsing outside work hours. Revenue increased 7.5%.
