A special sample from the new Playbook of SaaS Optimization
62 SaaS recommendations based on 1000+ pages of research
Use the difference (e.g. $80 more) when showing the higher price of premium options or add-ons (e.g. basic vs suite). It feels cheaper than showing full prices (e.g. $190 vs $270).
How we optimized Science Says newsletter sponsorship pricing to make bigger package purchases more appealing.
Free shipping increases sales but also returns, usually hurting profits. Instead, give a discount coupon equal to the shipping cost.
People were 59.7% more likely to say they would buy a protein shake when it was endorsed by a social media influencer vs a celebrity (e.g. famous actor).
When to use GIFs and flashy images in your emails - and when you shouldn’t.
People picked up to 57.5% more items when products were showcased by the benefits they provide (e.g. healthy diet) compared to their features (e.g. orange flavor)
Mentioning a past mistake with a similar product, makes endorsements and reviews up to 59% more effective.
How to explain and demonstrate a complicated product to potential customers.
Showing a picture of the product’s scent (e.g. what flower it smells like) increased up to 13.6% how much people liked an ad.
Dynamic website banners (e.g. countdown timer, bouncing banner) can hurt sales ~10% for high-involvement products because they distract shoppers.
