When people perform a ritual while consuming your product, they will enjoy and pay much more for it (e.g. 74% more for the same chocolate).
If you can retain customers when they downsize their budget, they will spend even more than before once they recover.
Help people imagine themselves using your product to better convert new buyers.
Be careful who you give them to, they can easily backfire.
Using “$0” or “at no cost” reminds people they are not losing money, rather than gaining something “free”. That increases conversions.
Provide good-to-great frictionless experiences, then focus on creating meaningful experiences to build a long-term competitive advantage
fMRI brain scans tell us your Facebook video ads should have a social-related use for people to share them
Limit the number of articles free users can read, but allow them to read from any area or topic they want
Referral messages that say the sender already bought the product increase conversions by 11%. Messages that include an incentive for further referrals lead to 53% more referrals.
Customers who experience your products offline spend 60% more online, shop 28% more often and are much less likely to return items
The digital presence of service employees increases the perceptions customers have of their competence and commitment
Speaking to customers in concrete, specific language makes them feel more cared for and important
