GIFs and emojis improve message engagement (e.g. more attention, less unsubscriptions) and outcome (e.g. time spent in app). Don’t use both at once or the effect backfires.
Limit yourself to one informative reply that shows empathy, then take it private (e.g. email, phone). Multiple public responses can hurt your brand and firm value.
Executive summaries of the 5 best insights from Ariyh’s first 6 months.
If your product is hedonic (e.g. toys) focus on social media and your product page. If your product is utilitarian (e.g. office supplies) focus on search ads, review websites, and deal platforms.
Net Promoter Score (NPS) is often called “The One Number You Need to Grow”. This is false. But it can predict growth if you survey all your potential customers and track its changes over time.
Amazon keeps changing people’s expectations, and it’s not all about free fast shipping anymore. Shoppers are now most dissatisfied with the return and refund handling of non-Amazon retailers.
Customers abandon products in their online shopping carts all the time. Wait 1-3 days to remind them and boost sales. If you remind them too early your message backfires.
To increase signups of early users to a new platform (by ~20% in one experiment), tell them about your expected future growth (e.g. "we expect 10,000 people to join this year").
To be most persuasive, use 3 positive claims at once in your message (e.g. ad, presentation). They are sufficient to show a pattern, but not enough to make people skeptical.
Giving sales team incentives based on activity targets (e.g. calls made, demos given) - and not only commissions on sales results - boosted sales by 6-9%.
High-quality free samples boost demand and allow you to increase prices and revenue (by 7.7% in this analysis). Make sure to limit their usage, or their effect backfires.
Sales were up to 84% higher on a UK retailer’s website when the first review showed had five stars (vs one star), independent of the product’s average rating.
