Don’t use money for referral rewards

Money rewards hurt the social motivation of recommending a product, unless they are for a strong brand. Non money rewards (e.g. a small gift) give better results for all brands.

August 02, 2022

Topics: Referrals | Customer Experience
For: B2C. Can be tested for B2B
Research date: October 2013

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member:

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks