Don't make upgrades free, charge 1¢

Promotions that offer an extra upgrade (e.g. a bigger size, an additional product) sell more if people need to pay a small amount for the upgrade (e.g. 1¢), instead of getting it for free.

May 17, 2022

Topics: Promotions | Pricing
For: B2C, B2B Friendly
Research date: May 2016

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