Frame a product as the ‘free gift’ in a bundle instead of the main product (e.g. “Buy softener and get Ariel detergent [primary product] free”). Sales were up to 78% higher in a series of experiments.
If your brand is prestigious, place products far from the customer or model in an ad. If your brand is mainstream, position them close.
After a service failure, use appreciation (“Thank you for your patience”) instead of an apology (“Sorry to keep you waiting”) to improve satisfaction, repurchases, and word-of-mouth.
Display some sold-out options to increase quality perceptions of your products and increase sales (31.1% more people said they would buy in one experiment). Don’t show too many or the effect backfires
Promotions on unusual ‘Special Days’ (e.g. World Tourism Day, anniversary of first purchase) are more effective at increasing sales. In one experiment, people were 25% more likely to buy.
Sustainability initiatives signal trust and product quality for small businesses and startups. People were 82% more interested in products from a sustainable startup.
If your launch is far away, use free gifts rather than discounts to encourage pre-orders (in one experiment they were 125% more effective). If it’s less than a week away you can use either.
eBay sellers with short and easy to pronounce names were judged as 31% more trustworthy than those with long and difficult names
Define, brand, and price your service as if it’s a product. You will help people picture what they’re getting for their money. Expect sales and satisfaction to increase.
Print ads are better absorbed by our memory. One week after seeing them, we remember them better than we would digital ads.
Branded ingredients (e.g. food) or components (e.g. technology powering a product) can boost your demand and prices. In one experiment, sales increased 40%.
Make the pricing of your product options and extras simpler than your competitors. People will perceive you as fairer and cheaper, even if you are more expensive.
