• Science Says
  • Posts
  • Make people want to ‘grab’ your product in images

Make people want to ‘grab’ your product in images

Strategically position graspable objects in your creatives. People will feel a sense of ownership of your product, and will be more likely to buy it.

Author

Thomas McKinlay
October 25, 2022

Topics: Ads | Website/App
For: B2C, B2B
Research date: October 2019

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member::

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks