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- Use ‘you’ in your copy to boost results
Use ‘you’ in your copy to boost results
Second person pronouns (e.g. you, your, you’ll) make readers feel more involved. People will be more likely to engage with you and feel more positive towards your brand.
Topics: Messaging & Copy | Ads | Social media | Website/App
For: Both B2C and B2B
Research date: August 2017
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