Use % off (e.g. 20% off) when your promotion is store-wide. Use $ off (e.g. $15 off) when your promotion is specific to one product. Sales were up to 42% higher.
Emotional ads increase sales for high-price, high-quality products. Informational ads work best for low-price, low-quality products.
Marketplaces (e.g. Amazon, Taobao) don’t only drive sales, they are a low-cost channel to peel off and convert buyers to direct sales from your own website.
= 42% more money invested? A special takeover by Katelyn Bourgoin from Why We Buy.
Models in your ads should look at or away from the camera, depending on your product type. Ads were up to 30% more effective at driving sales.
Sustainable products (e.g. a bag made with recycled fabrics) are judged as up to 8.4% less sustainable when they have a relatively low price.
Showcasing that you are family-owned comes with a series of advantages, but also some pitfalls
People are up to 30% more likely to stop using a service if it’s delivered by AI or robots (vs a human) when warmth is important to satisfaction (e.g. hospitality).
Prices written in larger fonts seem cheaper, and numbers about key product features (e.g. hours of battery life) seem up to 26% more persuasive.
How to combine an automated phone tree with human agents to cut costs while delivering a great experience.
Mid-tier brands were able to raise their prices by 12.3% when they advertised next to premium brands.
Respond with empathy to complaints that have a sad or disappointed tone. Give explanations to angry complaints. Public complaints will reach fewer people.
