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Coupons: when to give ‘10% off’ vs ‘$10 off’

Use % off (e.g. 5% or 10% off) when coupons can be used for everything you sell. Use $ off (e.g. $10 or $30 off) when they are specific brand/product coupons.

Topics: Promotions | Pricing
For: B2C
Research date: October 2020

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